In 2025, TikTok isn’t just influencing your outfit choices or brunch spots, it’s shaping almost everything. When we mean everything, then how could perfume stay behind. Perfume reviews, #FragranceTok hauls, and side-by-side dupe comparisons have turned casual scrollers into scent experts. And in the middle of it all? A handful of high-end fragrances that went seriously viral. Here we are bringing the affordable alternatives from NovoGlow that had fans flocking to the checkout..
Let’s break down the top 2025 TikTok-famous scents, and the NovoGlow dupes that smell like luxury without the markup.
Famous Scents and Their NovoGlow Alternatives
Below we are mentioning the affordable alternatives of famous luxury scents from NovoGlow.
1. Baccarat Rouge 540 by Maison Francis Kurkdjian
Luxury Price: $325+
NovoGlow Dupe: Mession De New York Rouge 540
If 2025 had a signature scent, it was Baccarat Rouge 540. TikTok couldn’t get enough of its airy, woody-floral blend. The frangarance was equal parts expensive hotel lobby and warm skin. It's sophisticated. It is absolutely mysterious, and often described as “the perfume that strangers stop you to ask about.”
But here’s the thing: the price tag hurts.
Which is why we created Mession De New York Rouge 540 by NovoGlow. This dupe became a viral sensation in its own right. This was often featured in TikToks with side-by-side blind tests. The notes used here are remarkably close, and fans raved about how it lingered on their skin all day.
It’s bold. It’s iconic. It’s the one you wear when you want compliments. The scent works because of it being rich and long-lasting. Another thing that is appreciated about this perfume is its Unisex appeal. It is the ideal luxe scent that doesn’t scream “dupe”, it just works
2. Versace Eros
Luxury Price: $100+
NovoGlow Dupe: Verse Adonis
Versace Eros has long been a staple of bold and confident masculinity. In 2025, TikTok dubbed it “the club scent”. It was all the more popular in date-night GRWMs and “my boyfriend’s scent” videos.
NovoGlow’s Verse Adonis captures all of that energy. Whether you’re heading to brunch or the bar, this one demands attention. It’s youthful, sexy, and doesn’t fade by hour four like some other clones.
Why It Works:
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Classic masculine profile without being overpowering
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Fresh opening, smooth dry-down
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Perfect for evenings, events, and yes—TikTok thirst traps
3. Dior Sauvage
Luxury Price: $120+
NovoGlow Dupe: Savage Pour Homme
Few scents are as universally recognizable as Dior Sauvage. In 2025, it re-emerged thanks to fragrance challenges and “scents that smell expensive” compilations on TikTok. Spicy, peppery, and ultra-fresh—it’s the scent equivalent of a tailored black T-shirt.
NovoGlow’s Savage Pour Homme was a favorite in comment sections and dupe hauls. It’s bold without being harsh, earthy without being too woody. Think of it as confidence in a bottle—but the kind you don’t have to save for special occasions.
Why It Works:
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Masculine but wearable year-round
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Clean, spicy, and elevated
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Smells 90% like the original—for 10% of the price
4. Calvin Klein Eternity for Men
Luxury Price: $95
NovoGlow Dupe: Infinity Cologne
The 90s called—and TikTok answered. Eternity’s return in 2025 wasn’t nostalgic; it was strategic. Gen Z and Millennials rediscovered it as an everyday signature scent: clean, fresh, and quietly powerful.
NovoGlow’s Infinity Cologne was right there with it. Crisp green notes, a citrus opening, and a woody-musky finish make it effortlessly cool. TikTok creators labeled it as “that reliable guy energy”—the one who’s on time, smells great, and never has to try too hard.
Why It Works:
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Easy to layer and versatile
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Not too sweet, not too heavy
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A dupe that respects the original’s DNA
5. Dolce & Gabbana Light Blue
TikTok Status: +1 trending tag
Luxury Price: $110
NovoGlow Dupe: Dolcetto Light Blue
Few scents feel like a vacation in a bottle quite like D&G Light Blue. The TikTok girlies declared it the scent of summer 2025—with notes of lemon, apple, and cedar wafting through every “Pack with Me” and Amalfi Coast aesthetic video.
NovoGlow’s Dolcetto Light Blue nailed the breezy energy. It’s citrusy, playful, and grounded with just enough musk to keep things sensual. People on TikTok praised it for giving “Italian yacht vibes without the Gucci loafers.”
Why It Works:
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Light and sparkling, but doesn’t disappear
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Youthful without being juvenile
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Perfect for everyday wear, vacations, and summer nights
6. Ariana Grande Cloud
TikTok Status: Popular in gourmand trend
Luxury Price: $68
NovoGlow Dupe: Sky
The Cloud phenomenon isn’t going anywhere. In 2025, it stayed viral thanks to its soft, fluffy gourmand profile: whipped cream, vanilla, lavender, and musk. It’s sweet—but grown-up sweet.
NovoGlow’s Sky was the affordable winner in countless dupe hauls. While some dupes get stuck in sugar territory, Sky balances it with a fresh opening and clean dry-down. It became a TikTok favorite for fans who love cozy, comforting scents that still feel put-together.
Why It Works:
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Perfect for layering or wearing solo
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Gourmand that isn’t cloying
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Budget-friendly option that doesn’t smell like a “cheap sweet”
TikTok Made Us Do It—But NovoGlow Made It Worth It
Let’s be honest: TikTok has us all one swipe away from impulse-buying. But here’s what NovoGlow gets right—it’s not just chasing trends; it’s matching them with substance. The brand’s collection of luxury-inspired fragrances makes the viral experience accessible to everyone, not just the ones with $300 to spare.
Whether you're looking for the mysterious glow of Baccarat Rouge, the sharp edge of Sauvage, or the flirtatious sparkle of Light Blue, NovoGlow has a bottle that fits your vibe—and your budget.
Final Spray: Why This Matters
In 2025, a fragrance isn’t just something you wear—it’s a mood, a moment, a main-character move. TikTok taught us that. But NovoGlow reminded us that luxury doesn’t have to cost luxury money.
So next time a 15-second video makes you fall in love with a scent you can’t afford, check NovoGlow first. Chances are, your perfect dupe is waiting—and going just as viral.
