The world of fast fashion and fragrance aren’t all that different. Both give you that feeling of being put together, in the know, and on-trend. That too, without draining your bank account. And if you’re someone who treats your wardrobe as an ever-evolving mood board, it only makes sense that your perfume lineup matches the vibe. So, we’re doing what the internet does best: making connections that make too much sense. We paired iconic fast fashion brands with NovoGlow perfumes that give off the exact same energy.
No, you don’t need to splurge on a designer bottle to smell like you’ve got main character energy. These dupes have range, just like your closet. Let’s get into it.
Your Favorite Fashion Brand Paired with Lovely NovoGlow Scents
Below we have paired your favorite fashion brands with our scents that would go great with their clothes.
1. SHEIN – No.1 Paris (Inspired by Chanel No.5)
SHEIN is chaos, but make it fabulous. It’s a whirlwind of micro-trends. It is the source of viral TikTok hauls, and ultra-fast new arrivals. If you’ve ever bought a feather-trimmed top at 2am after scrolling for an hour, you know the SHEIN state of mind.
No.1 Paris is its scent soulmate. It is absolutely a classic. The fragrance is timeless, and oddly nostalgic. This floral-aldehyde dupe of Chanel No.5 feels like a nod to vintage glamor in a modern bottle. It is kind of like how SHEIN brings back 2000s fashion and makes it feel new again. There’s elegance, but it’s accessible. It smells like you tried, even if you got dressed in five minutes flat.
2. Zara – Party Girl
Zara is for the It Girls. The trend-forward girlies who know what’s hot on the runway and on their FYP. It’s high fashion distilled into wearable staples that feel expensive without the markup.
Party Girl matches that vibe effortlessly. The perfume has caramel, sweet floral, and vanilla blend. This is why it feels like your favorite night-out outfit in a bottle. The fragrance is a little sexy, a little playful, and totally confident. You can picture it paired with a structured Zara blazer over a silk slip dress. It’s giving, "I have plans."
3. H&M – Valuable Pour Femme
H&M is dependable. It's there for your capsule wardrobe needs. It comes to resume to fulfill your last-minute outfit panic before an event, and your desire to look sleek without trying too hard. The structured basics with clean lines, and that one blazer that makes you feel like you have your life together, H&M is a staple brand.
Valuable Pour Femme is the fragrance equivalent. It’s fruity, floral, and just complex enough to keep things interesting. You can wear it to work. It is suited for brunch, or on a casual date. With this combination , you feel appropriately dressed for all three. The name says it all, you feel valuable when you wear it.
4. Forever 21 – Verse Pink Crystal
Forever 21 is all about being unapologetically fun. It’s crop tops with neon, and glitter when no one asked for it and that’s exactly the point. It doesn’t care about longevity or what the critics think. It’s about now.
Verse Pink Crystal brings that same burst of optimism. A sparkling fruity-floral with mimosa and citrus notes, it’s vibrant and youthful. It is like your first real going-out perfume. There’s a giddy rush to it, like spotting a hot pink mini dress on the sale rack. It’s your Friday night in a bottle.
5. Uniqlo – Verse Deep Blue
Uniqlo is minimalism with intention. Everything is clean. It is thoughtfully made, and designed to blend into your lifestyle instead of dominate it. It’s where functionality meets aesthetic.
Verse Deep Blue fits that aesthetic. With aquatic notes, bergamot, and violet leaf, it feels fresh, uncomplicated, and endlessly wearable. It’s not trying to turn heads and yet it does. Just like that perfect Uniqlo tee you somehow wear four times a week without anyone noticing.
6. ASOS – Verse Adonis Red
ASOS is the wildcard. It has everything from outrageous statement pieces to elevated basics and it doesn’t shy away from being bold. It’s where the fashion maximalists go to thrive.
Verse Adonis Red is ASOS in fragrance form. A confident, spicy-woody blend, it has depth and attitude. This isn’t your quiet luxury moment—this is your bold entrance into the party. If your closet has both rhinestone boots and oversized knit sets, this scent belongs on you0r shelf.
7. Boohoo – Great Avenues
Boohoo is loud, fast, and makes you ready to hit the club. It’s unapologetically sexy and made for Instagram. Think bodycon dresses, cut-outs, and mesh everything.
Great Avenues has that same energy. A fruity-woody scent with a smoky dry-down, it’s the type of fragrance that leaves a trail. You wear it when you want to be remembered—even if you only met them once. It’s confident, over-the-top, and a little bit mysterious.
8. Cotton On – Infinity
Cotton On is the friend you can always count on for a chill day look. It's comfortable, cute, and a little sporty. It’s where you buy your basics, but you also end up grabbing that trendy crochet bag at checkout.
Infinity matches that ease. A fresh blend with notes of iris and bergamot, it’s laid-back but not boring. It’s the kind of scent that makes you feel put together even in your oversized hoodie. Think athleisure meets effortlessness.
9. PrettyLittleThing – Valencia Donna Dream
PLT is drama. It has statement pieces that are full glam, and never go unnoticed. If it looks like it belongs on a reality show reunion, it’s probably from PLT.
Valencia Donna Dream has that same main character energy. It’s rich, sensual, and feminine, with floral and musky undertones that make it unforgettable. You wear it with a full face, heels, and maybe even a fur jacket (faux, of course). It’s your show, and everyone else is just an extra.
10. Pacsun – 717 Sexy Women
Pacsun is California cool. It’s beachy, chill, and gives off effortless hot girl vibes. Denim cutoffs, graphic tees, and sunsets on your IG story.
717 Sexy Women is that energy bottled up. Sweet and flirty with notes of vanilla and cotton candy, it’s a little nostalgic and super wearable. It smells like summer, like concerts with your friends, like being young and not taking yourself too seriously.
To End It All
So, what’s your fashion-flavored fragrance persona? Whether you’re a Party Girl in Zara or a Valencia Donna Dream diva from PLT, there’s a NovoGlow scent that mirrors your closet energy. Because when your outfit is on point, your scent should be too.
Ready to match your wardrobe to your fragrance mood? Shop the full collection at novoglow.co.
