Gossip Girl, But Make It Fragrance

Hello Upper East Siders! 

You have chosen and changed partners multiple times and your fear of commitment isn’t unknown. But there is one thing you have alway committed to and that is luxury. So, today we will match your fragrances' energy with the luxury perfumes that NovoGlow offers. Let’s see What Would Serena, Blair, Nate, Chuck and the Whole UES Crew Smell Like with NovoGlow’s Perfumes.

If Secrets Had a Scent…

They wear designer coats and deliver cutthroat quips, but what would the Upper East Side smell like? In a world of whispers and scandal, fragrance is just as powerful as gossip and just as revealing.

Let’s start at the top.

Blair Waldorf — “Destiny is for losers.”

The one who is the epitome of luxury would definitely carry Paris For Her (inspired by Chanel Coco Mademoiselle)

Blair is old money elegance with a scheming mind. She's pearl headbands, handwritten thank-you notes, and plotting a royal wedding before breakfast. Her fragrance has to be the perfect balance of power and femininity.

Paris For Her fits because it’s romantic but calculating just like Blair. It lingers in the air after she’s shut a door in your face.

Scene pairing: Arriving at brunch fifteen minutes late, not because she’s careless,but because she can.

Serena van der Woodsen  “People don’t tell you who you are. You tell them.”

The girl who does not try but is the perfect balance of kindness and luxuriousness would surely wear Verse Pink Crystal (inspired by Versace Bright Crystal)

Serena is effortless glam. She doesn’t need to try, she is the vibe. Think golden-hour hair flips with rooftop drinks, and late-night confessions with a side of drama.

This scent is as radiant as her. It is adequately aquatic, and flirty. It’s the walk-of-shame-in-Chanel vibe only Serena can pull off.

Scene pairing: Floating into a SoHo party barefoot, silk dress slipping off one shoulder, still looking like the main event.

Jenny Humphrey — “I’m not a little girl anymore.”

Jenny is sweet and floral but later transitions which is why Verse Dark Crystal is the one for her

Jenny starts as the shy Brooklyn girl with a dream and transforms into a smoky-eyed fashion rebel. She needs a scent as ambitious and bold as she is.

It’s feminine with a dark twist. Perfect for her shift from innocent to icon-in-the-making.

Scene pairing: Sneaking into a gala with a homemade gown and enough eyeliner to stage a coup.

Vanessa Abrams — “At least I’m not a robot who only cares about money and popularity.”

She girl has an opinion and knows how to act on her instincts which is why Sky is her scent

Vanessa is earthy. She is artistic, and just a little cynical. She’s anti-glam but still unforgettable. Sky is dreamy and creative exactly like her vintage camera shots and ironic scarves.

The scent fits because it is soft and abstract. This is the fragrance equivalent of a New York rooftop sunset after a deep talk.

Scene pairing: Rolling her eyes at Serena while lowkey stealing the spotlight.

Dan Humphrey — “I’m not a part of this world.”

Dolcetto Light Blue is a scent of self awareness and equality, even if that means carrying out a charade for so many years and still involving yourself into it.

Dan is self-aware. He is bookish, and constantly walking the line between insider and outsider. He needs something grounded. It also has to be fresh, and not feel like he is  trying too hard.

The perfume is perfect for Dan because it is casual sophistication. This is also clean enough for Brooklyn mornings and also interesting enough for Upper East drama.

Scene pairing: Typing furiously in a coffee shop, glancing up as Serena walks in and everything changes.

Nate Archibald — “I’m not sure I ever had a real choice.”

When you are somehow born in a scene that is dramatic but that is not your choice. You have normal people problems like ‘Daddy Issues’ you need something that just feels normal. That is   Acqua for CEO for Nate Archibald.

Nate is the golden retriever boyfriend of the UES. He is rich, he is kind. And he is just trying to figure it all out and who has not dated the guy in the show. He is a real charmer. What should his scent be? It should be airy, aquatic, and classic and all of this Acqua for CEO is.

This is Nate. He is dependable and laid-back, with just a hint of sadness under the charm.

Scene pairing: Kissing Blair under fairy lights, even though they both know it won’t last.

Chuck Bass — “I’m Chuck Bass.”

Savage Pour Homme for “The Chuck Bass”

Chuck is in a three-piece suit. The guy you shouldn’t trust but always want. His scent is intense, animalic, and unforgettable. It’s dark, seductive, and smells like a luxury penthouse and a dangerous idea.

Scene pairing: Standing alone at the top of the Empire Hotel, city lights reflecting off a whiskey glass—and a broken heart.

How They’d Smell Together: Scene-by-Scene Pairings

Met Steps: Blair + Serena

Paris For Her and Verse Pink Crystal layer elegance with light—just like their on-again, off-again sisterhood.

Gossip Girl Revealed: Dan + Jenny

Dan’s Light Blue base with Jenny’s Sweet Girl vibe? A blend of innocence, rebellion, and just enough chaos.

Brooklyn Rooftop Vibes: Vanessa + Nate

Sky and Acqua for CEO—dreamy meets grounded. Think vintage film reels and shared secrets.

Their Perfume Wardrobes: Secondary Scents

Because one signature isn’t enough when you’re rich (or pretending to be).

Final Schemes

In Gossip Girl, scent is the only thing more powerful than a well-placed text blast. With NovoGlow’s designer-inspired collection, you don’t need a trust fund to smell like Park Avenue perfection.

From Blair’s rose-patchouli confidence to Chuck’s musky seduction, every fragrance tells a story and every story deserves a little scandal.

So, what’s your UES alter ego?

You know you love me.
XOXO,
 NovoGlow